Growth Marketing Associate – Lose It!
Description
Lose It! is on a mission to change the way people view weight loss. Through the proven approach of calorie counting, Lose It! empowers our members by providing support, motivation, and the tools they need for success on their journey to a healthy weight. We mobilize the world to achieve its health goals by developing best-in-class mobile apps on the iOS and Android platforms.
Our Growth Marketing team thrives on experimentation, data-driven decision-making, and continuous optimization. We’re looking for an Associate Growth Product/Project Manager with strong analytical skills, a touch of creativity, and a passion for building and testing new ideas to accelerate growth.
What You’ll Do:
- Experimentation & Optimization: Design, execute, and analyze experiments to increase bookings and improve acquisition, engagement, and retention.
- Data-Driven Analysis & Strategy: Run analyses on user behavior, experiment results and campaign performance to generate insights and make informed decisions that drive growth.
- Creative Problem-Solving: Identify new growth opportunities, research industry trends and competitors, brainstorm creative ideas, and test different approaches to uncover the most effective strategies.
- Cross-Functional Collaboration: Partner with Product, Marketing, Design, Customer Care, and Engineering teams to implement growth initiatives and ensure project success.
- Project Management: Lead growth projects from concept to completion, ensuring they are delivered on time, aligned with strategic goals, well-documented, and effectively communicated to stakeholders.
- Prioritization & Roadmapping: Assess high-impact opportunities and contribute to the overall growth strategy.
- Competitor & Industry Research: Conduct competitive and industry research to identify trends, uncover new opportunities, and develop data-driven growth strategies.
- Insights & Reporting: Share experiment results and key learnings with stakeholders, turning insights into actionable plans for continued experimentation and next steps.
- Marketing Creative Development: Develop creative concepts and messaging strategies aligned with campaign objectives.
What We’re Looking For:
- Analytical Mindset: Comfortable working with data to assess impact, solve problems, and measure success.
- Experimentation-Driven: Experienced with hypothesis-driven testing, A/B experiments, and continuous iteration.
- Data Curiosity: A keen interest in exploring and questioning data to uncover growth opportunities.
- Creative Thinker: Willing to explore innovative approaches and test out-of-the-box ideas while staying grounded in data.
- Strong Communication Skills: Able to present complex insights in a clear, concise way to technical and non-technical audiences.
- Project Management Skills: Proven ability to manage multiple projects, prioritize effectively, and deliver on time.
- Attention to Detail: Ensures quality and accuracy in data, testing, and project execution.
- Creativity: Able to develop compelling messaging, innovative campaign ideas, and engaging content that captures audience attention and drives action.
- Adaptability: Thrives in a fast-paced, evolving environment with a test-and-learn culture.
- Eagerness to Learn and Grow: Enthusiastic about receiving feedback, continuously improving skills, and staying open to new challenges.
Preferred Qualifications:
- 1-4 years of experience
- Familiarity with analytics and marketing tools (e.g., Amplitude, Iterable, Braze)
- Experience with A/B testing
- Excel Proficiency: Strong ability to analyze and manipulate data using advanced Excel functions (e.g., pivot tables, v-lookups, and complex formulas)
- Prior experience in a growth-focused, analyst, or project management role
- Basic knowledge of SQL is a plus
- Prior experience working at a mobile app is a plus
- Experience with JSON and basic HTML is a plus
- Work with developing creative concepts is a plus
- Experience with affiliate marketing is a plus
Why Join Us?
- Work on a product that has helped over 57 million people lose over 149 million pounds - your work every day will make an impact on millions of people reaching their health and wellness goals
- Collaborate with a data-driven, growth-oriented team that values continuous learning and creativity
- Gain hands-on experience in growth strategy, product experimentation, and user insights
- Competitive salary and benefits package
Lose It! is part of the Everyday Health Group (EHG), a division of Ziff Davis, Inc. (NASDAQ: ZD).
Life at Everyday Health
At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.
The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $100,000 to $110,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
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